Working as an Art Director once again with Out Smart Communications and Ian Woods, we produced a digital campaign for the Leica M camera.
This camera is the business and it’s now just an M - the rest of the M range has a number as a suffix to the M.
We decided that the focus should be on the M because we knew that’s what the aficionados would be hooked by.
This camera is the business and it’s now just an M - the rest of the M range has a number as a suffix to the M.
We decided that the focus should be on the M because we knew that’s what the aficionados would be hooked by.
Art direction and design.
